Knowing Your Personal Style Is Understanding Yourself

Hot Take: Knowing your personal style has a direct correlation to knowing who YOU are.

Jordan is one of her favorite styles (Free People + Gigi Pip).

Fashion psychology suggests that the clothing that we choose to wear acts as a powerful form of self expression, allowing individuals to non-verbally communicate who they are without even speaking. 

Clothing opens the door to self expression in a profound way–communicating personality, values, culture and identity to the world through the creative pursuit of styling garments in a way that aligns with the present essence of the individual.

Fashion is a language in itself; One that reveals your true self. Fashion allows us to project the desired image of who we are (or want to be) to the world as a tool to gain confidence in our own skin through the clothing that we choose to wear. 

“Style teaches me over and over how to live in my skin. It helps me find courage and confidence and control when I feel I have none . . . I love the world of style now because I understand its transformative power.”

 —Stacy London (American Stylist & Co-Host ‘What Not To Wear’)

As we understand ourselves, we open up a door to find our personal style, and that has the potential to be a very inspiring  journey. When we open the door to truly knowing what pieces light us up–we invite ourselves to dig deeper in understanding who we authentically are. 

For an example: Bold and vibrant clothing can reflect an outgoing, confident, and expressive personality. Whereas a minimalist wardrobe could suggest a preference for simplicity, order, and a more reserved demeanor. 

As a fashion enthusiast myself – I’m an eclectic mix of all styles. I’ve grown to understand the pattern of colors, textures, styles, and stereotypes of my own style signature. 

If I were to describe my personal style I’d say I’m an eclectic vintage inspired free spirit with a deep love for ultra feminine ethereal elegance, an empowered more masculine flare, a dash of dramatically colorful statements and a fixation on maxi silhouettes and lucious silky drapes. 

If you opened my closet you’d see at first glance that I’m a multi-passionate woman unapologetically embracing my personal style, individuality, creativity and open to many expressions and identities. If you met my closet before me–the collections of clothing would reveal bits of who I am without even meeting yet. See how clothing is a language in itself?

We are ever evolving individuals and so is our style. Every morning we have a chance to decide how we want to show up in the world and explore the vastness of our own beautiful expression. 

Confidently embracing your style is a powerful act of self acceptance and love. 

How are you going to stay true to YOU today through the clothes that you choose to wear? 

Embracing your personal style means confidently and courageously projecting the most authentic and present version of yourself to the world. 

It’s so much more than clothing; It’s a journey of self discovery and life is too short to hold back all that you are. 

xo,

Jordan Mattarella

-Owner of Cove